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Have you ever wondered why you believe ColdPower washing powder is more effective in removing dirt in cold water, while believing OMO gives you whiter-whites?

As a committment to be in the forefront player in the advertising industry, Crazymania in the process of building an Australian Television Commercial (TVC) archive.

The idea came about while trying to explore the sources of brand equity for products/services such as Kellogg's Corn Flakes, Mercedes Benz and QANTAS in terms of perceived quality and favorability in the mind of consumers.

In exploring their communication strategies (what advertisers say and how they say it), over time, you might come to understand the actual effectiveness in the power of advertising.

This site is still under Construction

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